Camila & Lili Team Up with JC Penny for Their 2018 Prom Campaign
Riverdale beauties, Camila Mendes and Lili Reinhart, play on-screen besties, Veronica and Betty on The CW’s hit series and are best friends off-screen as well. The ladies are teaming up with JC Penny to creatively direct their 2018 Prom Campaign, which is due out Feb, 2nd. PeopleStyle dished with Camila and Lili as the styled girls from the Y for a bling-y photo shoot to launch the same time as the collection. Check out a sneak peek of their interview below.
What does it feel like to style the JCPenney prom campaign with these girls?
Lili Reinhart: We were excited to meet them, and they were super happy to be here. Just to say that we’re creative directors, that we can be on the other side of the camera is a really nice change for us and something we were looking forward to do, because we didn’t want it to be about us—we wanted it to be about the girls getting ready for prom.
Camile Mendes: I think at the end of the day what we’re really trying to do is help these girls figure out what the want for themselves and find a dress that they feel reflects their own style and personality.
But we did see Betty in a crazy lingerie set doing a dance! What was that like to film and style?
Lili Reinhart: Scary. I had a fitting for that lingerie and we kind of played around with it: what was appropriate and how I wanted to reveal the black lingerie underneath my outfit. It was a process and it was intimidating. I’m not a Victoria’s Secret model, so I wasn’t trying to be something that I’m not, but it was fun and it gave me an opportunity to show a side of Betty that I don’t normally get to. It was a fun, once in a lifetime, let’s just go for it kind of chance rather than anything else.
What’s your best piece of style advice?
Lili Reinhart: Accepting that you need to wear the clothes, the clothes don’t need to wear you. So it is all about finding things that work for you and there is nothing wrong with your body if something doesn’t flatter you. It’s just a matter of finding the styles, finding the fabrics, shapes that accentuate your own body. You can’t be altered but the clothes can.
Camila Mendes: I think from going to fittings once a week and having to look in the mirror for two hours, I feel like I built a intuition for what’s gonna work and what isn’t, and I noticed how important tailoring is, especially being a more petite body type. I get lost in fabric really easily and tailoring has become so important to really feel like your clothing is meant to be worn by you.
Read the full interview with Camila and Lili at PeopleStyle and check out the gorgeous shots of them for the piece below.
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